The men of the Iowa Beta Chapter on February 5, 1983 after 24 were initiated into SAE.

A group of men took a collective leap of faith in the early 1980s to bring back Iowa Beta


By Katherine Adams

Special Contributor to the Iowa Beta Alumni Association

Sigma Alpha Epsilon first organized a chapter at the University of Iowa in February 1905. Any great organization with 110 years of history has a unique story to tell, filled with plenty of ups and a few downs and some twists and turns in between.

SAE had always been the fraternity of Iowa. But troubles began for Iowa Beta in 1971, as 'antiestablishment' sentiment during the Vietnam War era badly damaged the entire Greek System.


The Chapter was caught off-guard. They did not recruit enough younger members and ultimately could no longer afford the chapter house it built in 1926 at 303 N. Riverside (now called 302 Ridgeland.) They tried to fill the house with boarders, but to no avail. The property was sold in 1972.


Sadly, alumni were not notified of the challenges the chapter was facing or the pending sale of the house. The Chapter moved into two other facilities over the next few years, but could not regain its footing.

After the Iowa Beta chapter dwindled to a handful of people in the late 1970s, the University of Iowa withdrew its formal recognition of SAE in 1981, marking the first time since 1905 that no SAE chapter was officially present on campus.

However, the national fraternity held out hopes for its resurgence.

Scott Elliott in the parking lot of The Lodge

"When my family moved to Iowa City, I couldn't find the SAE House," said Scott Elliott (Westminster '57).


Elliott, 80, said he had a wonderful fraternity experience at the Missouri Gamma chapter and he wanted to connect with the local chapter in Iowa City.


"I went to the information desk in the student union where I was informed that SAE was no longer on campus and if I wanted any more information I should contact the Greek office. I told them I would call our national office!"


"I called Evanston and was connected to Dave Arndt. (I had met Dave at Iowa Delta when my son was an SAE there). Dave asked if I was living in Iowa City. I answered, 'Yes.' Dave said they would like to talk to me and asked if I could I come to Evanston."

Lorraine Elliott
Lorraine Elliott taking a break from the construction and move in to the brand new Lodge.

In Evanston, Elliott was asked to help restart the Chapter but was informed that no former Iowa Beta students on campus could be included in the new group with the exceptions of Dave Wulf (IABE '85), Brad Cronk (IABE '84) and Ross Hadlock (IABE '85). These men had remained loyal to SAE and saved whatever records and memorabilia they could from the old house.


They convinced the University to allow SAE to participate in the August 1982 Formal Rush program even though the fraternity was no longer officially recognized.


"For SAE, this consisted of a few chairs in the Union," said Elliott.

SAE brothers from Drake University, Iowa State, and University of Northern Iowa came to assist in the Formal Rush recruitment activities, but they were not successful in securing adequate numbers and the only person to join SAE was Marc Rosenow (IABE '86).


"When Marc Rosenowexpressed his interest in SAE, I pledged him! Thus It can be accurately noted that Marc was the first pledge of the resurrected new chapter," Elliott recalls.


"It was an opportunity to rebuild a fraternity from scratch and define its culture," said Rosenow, who played a key role in rebuilding the chapter. Rosenow would serve in many capacities including Pledge Educator and two terms as Eminent Archon. Today he serves as president of the Iowa Beta Alumni Association as well as secretary of the Iowa Beta house corporation.

“Obviously, we needed to grow membership.But in those days, there was no internet or social media.So, we developed a traditional marketing campaign to create awareness of SAE.Fraternities at Iowa had never done this for recruitment purposes before,” said Rosenow.

Cambus circa Fall 1982

“We took a two-pronged approach.First, we placed general recruitment placards in the Cambuses that were seen by students who rode the bus.Second, I placed ads in the Daily Iowan inviting interested students to attend specific informational gatherings at the IMU.These gatherings – subsequently nicknamed ‘wine-and-cheese parties’ – were actually recruitment events," Rosenow recalls.

"We were rebuilding the preeminent fraternity and were only looking for top caliber members," he said.


Students who were excellent prospects to the join the fraternity were signed up immediately using a recruitment technique then referred to as “hot boxing.”Additionally, one-on-one recruiting of top candidates occurred between and after the three "wine-and-cheese" parties held during September, October and November 1982.

Gov. Robert Ray (Drake '52)

"I remember that I met Marc and we became friends right away," said John Salkeld (IABE '85). "I went to an SAE event where Iowa Governor Robert Ray was there." Salkeld would serve the chapter in many capacities including Resident Educational Advisor in The Lodge.


"I was very impressed that the Governor would take time to meet with us and discuss why SAE was important to him.


"I was a double Iowa Beta SAE legacy and knew that helping to rebuild the fraternity was the right decision for me."

Other men recruited during this period of time included Greg Miller (IABE '86), Joe Noll (IABE '86), Charlie Sourhada (IABE ’85), and Wayne Schwertley (IABE ’85).

“I had friends at the University of Northern Iowa who were SAEs and I liked those guys,” remembered Souhrada, who subsequently served the chapter in a variety of roles including Eminent Archon during the first semester in The Lodge. Today he serves the Iowa Beta house corporation in an ex officio capacity.


“My friend John Salkeld’s uncle and father were both Iowa Beta SAEs and John said he would go to a wine-and-cheese party. I didn’t really want to go, but I went. It all happened very fast. I signed on that day, as did a few others. And suddenly, we were pledges.”

Greg Miller in the room he shared with Joel Glass.

With a legacy of SAE men in his family, Miller said that he became interested in joining a fraternity after deciding he wanted to move out of the dorms.


“I went to the first party in September 1982 and I drank the wine and ate the cheese really fast!” Miller said. “I met Marc and decided that SAE was interesting and really got involved. I started to help with recruiting and once I got into it, there was no going back.”


Miller served the chapter in numerous ways as an undergrad including two terms as Social Chairman. Additionally, he helped engineer the Founder's Day events. Today, Miller is Director and Communications Chairman for the Iowa Beta Alumni Association.

As a complete start-up, there was no established framework or history of which the Chapter was aware at the time. But that did not deter the men from rebuilding Iowa Beta.


"We were very serious. We had no budget, and all the trappings of our previous house were gone,” said Souhrada. “We had no memorabilia and no history to show for our chapter. The chapter had to regain trust among the alumni and on campus. We had chapter meetings at the Iowa Memorial Union and we had events as best as we could.”

John Salkeld, left, and Joe Noll catch up with each other in 2013.

“I didn’t think of myself as a leader in that first group, but I was a worker bee,” said Noll. “I always go back to remembering those wine-and-cheese parties! I had two brothers who were SAEs at the University of Northern Iowa. I was a freshman from a small town in Iowa and I wasn’t exposed to anything like what I experienced when I was living in the dorm. It was a group I did not fit in with, and so I heard about SAE and I was looking for a place where I could fit in better.”


Noll added that part of the allure of joining SAE was that it was starting again from the ground up. He served the chapter as Philanthropy Chairman and today is a member of the Board of Directors of the Iowa Beta house corporation.

“There were no rules and no structure. We were all building it up as we went along,” Noll said. “At first I thought I would wait another semester to pledge, but Scott convinced me to join. It was great being a part of something starting up that way, moving it forward. That's why I joined. We were a great group of guys!”

For a small-town kid from western Iowa with limited funds, Schwertley said that the idea of joining a fraternity was almost a non-starter.


“I had good grades and financial help, but I thought joining a fraternity would be too expensive and I would have no time because I’d be too focused on my grades. And then I met this group of guys at a wine-and-cheese party at the Union. After Marc sealed the deal to get me in, I formally pledged on Founder’s Day in 1983.”


Schwertley would later serve two terms as Eminent Archon and became a founding member of the Iowa Beta Alumni Association in 1999.

During those fall weeks, the resurrection of SAE on the Iowa campus got well underway.By the end of 1982, there were 43 members of the fledgling chapter.

Don Souhrada, left, and Marc Rosenow show off the original 1905 charter in 2012.

A major milestone in the maturity of Iowa Beta came with the official reinstallation of the chapter by the national fraternity and the return of the original 1905 Charter, signed by ESA Billy Levere (Northwestern 1898).


Chris Wadle (IABE '86) retrieved the Charter from the brothers at UNI for the reinstallation ceremony. It had been held in Cedar Falls for safekeeping after Iowa Beta lost the house in 1972.

Ken Tracey served the fraternity as ESA and ESR

Iowa Beta was in a unique state of limbo at the time in that it was not an official SAE chapter yet but it was also not a fraternity 'colony' in the classic definition. Regardless, the next step was reinstallation.


"The men of Iowa Beta built a very good chapter and were deserving of their charter back," said Ken Tracey (Eastern New Mexico '70), who served as Eminent Supreme Recorder at the time. Tracey would later serve as Eminent Supreme Archon.


"It was my pleasure to work with the members of the Supreme Council to get this done."

David Bonior (IABE '67)

The reinstallation of the Chapter took place on February 5, 1983 in the main ballroom of the Iowa Memorial Union. Approximately 200 undergraduates and alumni were in attendance.


"We tried for the Chapter's actual birthday on February 11th, but the Eminent Supreme Archon was not available that date," said Rosenow, who served as the overall event chairman. "So, we chose February 5th."


It was a bitterly cold and snowy night. Blizzard conditions made the weather very dangerous. Yet, SAE chapters from throughout Province Tau made the trek to Iowa City in white-out conditions to attend the event.


In total 73 SAE pledges from across Province Tau, including 24 from Iowa Beta, were initiated into the fraternity that day. Additionally, a Formal Pledging ceremony took place for the Iowa Beta pledges who would later be initiated into the fraternity on April 23rd.


The reinstallation of Iowa Beta occurred at the banquet immediately following the initiation and pledging ceremonies.


ESA James D. Peterson (Minnesota '57) presided. Scott Elliott provided speaker introductions. The Invocation was given by Rev. Robert Staes of the Newman Center. Dr. Joseph W. Walt (Tennessee-Knoxville '47), the fraternity historian, provided after-dinner remarks and official congratulatory comments from the University of Iowa were made by Dean Phil Hubbard, the Vice President of Student Services. The keynote address was given by Rep. David E. Bonior (IABE '67), the Majority Whip in the U.S. House of Representatives.

Brothers gathered for a party at a building known as "Old Brick" to celebrate their initiation.

In addition to Congressman Bonior, Dr. George Gallup (IABE '22) and former ESA Dr. Robert Aurner (IABE '20) were also invited to speak at the event, Rosenow said. "Unfortunately, neither man was able to attend the festivities because of scheduling conflicts. However, they sent their very best wishes for long-term success." Gallup would later visit the Chapter in the fall of 1983.


Following the reinstallation banquet, a celebratory social event was held for those in attendance, featuring the band “Legacy.”

“We threw ourselves a big party at a converted church called Old Brick,” said Souhrada, who coordinated the social festivity.

Levere Memorial Temple

The next major milestone for the Iowa Beta chapter was the initiation of its pledge class on April 23, 1983.


"We arranged to take the men to the Levere Memorial Temple in Evanston," Rosenow said. "The ceremony was conducted in the secret Tower Room by the members of the Supreme Council -- that is an incredibly rare honor. Eminent Supreme Warden Ben Allen (Miami University-Ohio '60) coordinated that. Afterward, we held a celebratory dinner at the Lake Point Tower Club in downtown Chicago."

The newly minted chapter continued to grow and flourish. Still, forward movement was very difficult for lack of a fraternity house.

The Lodge as it appeared in 1983

“Marc, Greg, Charlie, and I discussed renting a house together since we had no fraternity house,” recalls Salkeld.“We looked at classified ads in the Iowa City Press-Citizen rather than the Daily Iowan thinking that there would be better options available.One day, Marc came across an ad for a boarding house that was under construction at the corner of Dubuque and Prentiss streets. It was close to campus, downtown Iowa City, and the sororities. At last, Iowa Beta had found a home.  Scott negotiated the lease." 


The building was nicknamed "The Lodge" for its unconventional appearance but remained the Chapter's interim home for nearly 10 years.

Charlie Souhrada and Dave Holmberg paint the SAE lions after their journey back from Simpson College.

"When Dr. Joe Walt informed us that the original Iowa Beta lions were at Simpson College and could be retuned to Iowa City if we would pick them up, Brad Bailey (IABE '90) organized 'Rescue Our Lions,' " Elliott said. 


Bailey, Craig Schneider (IABE ’84) and Wulf drove to Indianola, IA  in a pickup truck and retrieved them during the summer of 1983. The original Iowa Beta lions were then installed in the front of the house in time for 1983 Fall Rush. 

Rooms at The Lodge were small but the brothers could always fit in a good time. In the middle of it all was Wayne Schwertley sporting his signature stache.

Living in The Lodge was a great experience for the men of Iowa Beta at the time. But the structure was never designed or built for fraternity use. The sleeping rooms were quite small, being 10' by 10’. They were equipped with a sink and a small refrigerator, but very little in the way of closet space existed. One of the sleeping rooms was turned into a library.

 

Eight rooms on the first floor were converted to the only common-area space, which was called the "Great Room."  It could hold a party and serve as a space for a meeting or almost any kind of gathering.

The late Greg Schultz assembling bed frames outside The Lodge in the summer of 1983.

Schwertley recalled being part of that first group of guys who moved into the new house.


"We had nothing, so we started by constructing lots of beds out of wood.  We built a bar, created a kitchen area, and we did what we had to do to turn it into a real fraternity house," Schwertley said. 


The chapter continued to grow members through informal recruitment, at which it excelled.  But it also needed to understand how to better conduct competitive Formal Rush activities to succeed over time.

“We didn’t really know how to do a Formal Rush, and that’s where you found a lot of the guys,” Schwertley said. “We had to figure out what worked, so we looked to the guys at UNI.  They shared their ideas and we learned from them.”

As the Chapter’s first social chairman, Miller said that it was impossible to get on the sororities’ social calendars because they were already booked.

 

“But would I let that deter me?  No!” said Miller. "I had to get creative and make sure we had some ladies to entertain!"

 

Miller called the sororities at Drake and the University of Illinois, rented buses, and imported the women to have parties at the new SAE house. 

“The girls at those two school loved the idea of a road trip," Miller said. "It was a very unique idea. That got us some buzz around campus. By the second semester, some of the sororities were coming over and we were having parties in our Great Room, also known as the ‘Not So Great Room.’ The whole experience was a chance to start something from the ground up, and it was really exciting to be part of that.” 

Tom Karras, left, Chris Karras and Steve Roup at an Intramurals practice event in 1983

Thanks to alumni and transferees, Iowa Beta began learning the great traditions of SAE and incorporated them into the culture.

 

Among these men were Todd Pellett (Dartmouth '80),  who was Iowa Beta's first Resident Educational Advisor, while a dental student; Joe Evans (IABE '85) from Drake, who became one of the first song leaders; Mason McNulty (IABE '86) from Sewanee; Chris Karras (IABE '86) from Ohio State; John Crowley (IABE '87) and Cary Shinsako (IABE '84) from Northern Illinois University; Kurt Arbeen (IABE '86) from Millikin; and Joe Fajdich (IABE '85) from University of Northern Iowa. 


Some of these traditions included Paddy Murphy parties and the Little Sisters of Minerva program.

Another major milestone was the Chapter’s strong showing at Province Tau Leadership School held at Simpson College. Twenty-two Iowa Beta pledges were initiated there on December 3, 1983.

The SAEs invited its neighbors to stop by and take a look at the new house.

"We were growing and maturing, and we became one of the largest houses on campus,” Schwertley said. “We won at intramurals, we were known for good grades, and we had a successful philanthropy. I’d say that 1982-1985 were the years we really became campus leaders. We did not have the benefit of using traditional methods to build our membership. We were innovative, we didn’t have much support, but we created a fraternity.”

In 1985, Iowa Beta had matured to elite status, receiving the presitigous Dean Phil Hubbard Brotherhood Award for best fraternity at the University of Iowa.

“By any measure, Iowa Beta had reclaimed its rightful place as one of the finest SAE chapters in the realm and certainly the best fraternity at Iowa," said Rosenow.  "The Chapter's success came from the collective hard work of all the brothers. Iowa Beta was a great mosaic where each individual member contributed in their own unique way to build a masterpiece."

“Things did move full circle with us,” said Souhrada. “In less than 20 years, we went from nothing at all to The Lodge, to purchasing a house, to going back to our original home. SAEs got back where they belonged!” 

Unfortunately, in September 2012 -- nearly 30 years to the day that Iowa Beta's resurgence began -- an off-campus incident involving some of the members that was construed to be hazing occurred and the Chapter was temporarily suspended by SAE's national headquarters until 2016.


“When that happened, with the inspiration of Marc Rosenow and some others, I created an e-mail newsletter called The ‘Beta Blast,” said Miller. “I felt I had to rally my alumni brethren. It was too painful to just sit idle and let something we worked so hard to build just die.”

Miller explained that in the resulting turmoil, the alumni have a lesson to learn: for the Chapter to survive and stay out of trouble in the long run, the alumni are going to have to remain more systematically engaged. 

Ken Leonard, Greg Miller and Donnie Schwartz play a little ball in the SAE parking lot.

“The University became much more stringent about rules and documentation and our younger brothers were unprepared and did not understand the importance of timely compliance,” Miller said.


“When we graduated, we went into our lives and our careers, and we got letters from the Chapter saying all was well,” he said. “And when you hear that, your natural reaction is, 'Great!' And you go back about your business. 


"But when the chapter stumbled in 2012, we discovered that some traditions and activities vital to the SAE experience had eroded. Old traditions had fallen off, and proper conducting of the initiation ritual, singing and serenading were not emphasized.”

Miller said the landscape has changed in Iowa City, and the SAEs of today will have to adapt.


"Every group of men who pledge SAE at Iowa will have to learn the rules or they’ll be in trouble," Miller said. "But we’ve done it before, and we’ll do it again.” 

Miller said the alumni are prepared to give their time and support to the next group of pledges. 

 

The Iowa Beta Alumni Association and the Iowa Beta house corporation have already been working in unity to save the house, reengage alumni and rebuild the Chapter. Randy Iskowitz (IABE ’88) is the president of the House Corporation and he is Miller’s pledge son.    

Brad Bailey served as house manager at The Lodge and was instrumental in keeping the facility in tip-top shape.

"Thanks to very hard work on the part of our alumni, we were able to save the Chapter House by renting it to Tau Kappa Epsilon until our kids come back," said Iskowitz.


“In a few years, my own son will be college age, and I want Iowa Beta to be available to him," Miller said. "We worked to rebuild this back then, and I don’t want it to go away."

 

“Here I am, 51 years old, and my brothers and I from that early ’80s era see ourselves back at the beginning,” he said.  “We’re just going to apply what we learned all over again. We’re going to build it back.

 

“In 2016, Iowa Beta will return to the University of Iowa campus and we’ll make it stronger than ever before.”

Iowa Beta's Marc Rosenow, far left, stands with fellow SAEs on the "Majesty of the Seas."

Iowa Beta Alumni take home 2 awards, place 2nd overall

The Iowa Beta Alumni Association was named the best in the nation in two categories for its efforts in communication at the Sigma Alpha Epsilon 79th Leadership School this month.

 

The chapter won the Outstanding Alumni Association/House Corporation Communication Award: Electronic and was recognized with the Outstanding Alumni Association/House Corporation Communication Website award. Iowa Beta beat out the Greater Atlanta Alumni Association in former category and topped the Greater Kansas City Alumni Association in the latter category.

 

In addition, Iowa Beta was named the runners-up for the Outstanding Chapter Alumni Association Award. The Oklahoma Mu Alumni Association took the top honors.

 

This year’s Leadership School was held August 4-8, 2014 aboard the Royal Caribbean cruise ship Majesty of the Seas with more than 800 undergraduates and alumni inattendance. Representing Iowa Beta was alumni association president Marc Rosenow


John O. Moseley founded SAE's Leadership School with the dream of using the Levere Memorial Temple in Evanston, IL as a place to develop leaders. Leadership School has been so successful over the years that hundreds of young men and alumni now participate each year, but the Temple is no longer large enough to accommodate the attendees.

Alumni organizations were recognized for their significant volunteer work which furthers the precepts and principles of Sigma Alpha Epsilon. Awards were also presented to individual undergraduate members, SAE chapters and colonies for important achievements and contributions to the Fraternity. 

More than 800 SAEs were on board the 79th Leadership School cruise ship.

The double honors for outstanding communications were given in recognition of the Iowa Beta Alumni Association's multi-faceted approach to communications which reach different generations of alumni with key messages of interest to them. The communications strategy utilizes social media, digital marketing and traditional marketing approaches.


Each month, the alumni association sends electronic communications to all known living Iowa Beta alumni with a valid email address. Additionally, electronic birthday cards and special bulletins in the event a brother has entered the Chapter Eternal are sent to its members.

Additionally, a website was developed that adheres to the visual standards and brand guidelines of the SAE Fraternity Service Center and incorporates SEO methodology to serve as a repository for news and events while enshrining brothers of the Chapter Eternal.  Further, we created a unique visual identity to distinguish the Iowa Beta Alumni Association from other forms of materials received by our alumni. 


"Iowa Beta alumni volunteers have been working diligently to reengage alumni in advance of rebuilding the Chapter," said Rosenow. "This recognition shows that the hard work is paying off. Our programs and initiatives now rank among the very best in the SAE realm. We are grateful for these honors, which we accept on behalf of our Iowa Beta alumni brothers."  


"It is great to know that the Fraternity appreciates the efforts of our alumni volunteers," said Greg Miller, Director and Communications Chairman of the Iowa Beta Alumni Association. "What is even more pleasing is the terrific response we get each month from our Iowa Beta alumni brothers. We are beyond excited to receive these awards. It is a win for all of the brothers in Iowa Beta!"

Wedding bells ring for Tom Halterman and Heather Pepper

Tom and Heather Halterman

Tom Halterman (IABE '89) married Heather Pepper in West Des Moines, IA on July 7, 2014. Pepper, an independent Consumer Services professional, is the beautiful mother of two handsome boys and future Iowa Beta SAEs: Zach and Will. Tom and Heather became engaged in January.


A native of West Des Moines, Halterman currently serves as the Des Moines-area chairman for the Iowa Beta Alumni Association. In addition, Halterman is the vice president of the Polk County I-Club for the University of Iowa. As an undergrad, Halterman served the Iowa Beta chapter in many roles, including serving two terms as Eminent Archon.


Halterman is the founder and CEO of Des Moines-based Outcomes MTM, the nation's leader in the design, delivery and administration of Medication Therapy Management programs.

If you or another brother has experienced a life event, please let us know so that we can communicate it to our members: info@iowabetasae.org

Quiz Answer:  C. Alpha-Iota

Iowa Beta's first chapter house

In 1904, ESA William C. Levere (Northwestern 1898) tasked John H. McKnight (Minnesota 1907) with the duty of going to Iowa City for two months and building a local fraternity whose sole mission was to become a fully recognized SAE chapter.  The process was to build a local organization that would then apply for a charter at convention.

Dean Wilber Teeters

McKnight, a freshman, arrived in Iowa City in March and remained until late April.  He successfully recruited Dr. Wilber J.Teeters, an SAE alumnus from Ohio Sigma (Mount Union 1893) and Michigan Iota-Beta (Michigan), the dean of Iowa's College of Pharmacy.  Dean Teeters is generally regarded as the founder of Iowa Beta and served for many years as its Chapter Advisor.  He drove the building of the Chapter House at 303 N. Riverside in 1926.

 

Teeters recruited Rudolph M. Anderson (IABE 1905) and William B. Bell (IABE 1905) as the nucleus of the group but continued to recruit other members.

The first meeting of this new organization was at the home of Dean Teeters and was attended by Teeters, McKnight, Anderson, Bell, Edward A. Rule, Charles P. Schenck, Hugh E.Young, Nyle W. Jones, Harry C. Parsons, Clyde G. Jeffers, Lyle L. Jeffers, Fred Moore, Henry C. Danielson, Ira A. Burkheimer, and Dwight M. Griffith. 

 

It was at this meeting that the group named themselves "Alpha-Iota."  It remains unclear why they selected this name, although speculation persists that "Alpha" referred to being “the strongest” and Iota may have referred to “Iowa.”  Thus, the culture of being the strongest fraternity at Iowa began.  

 

The Alpha-Iota local fraternity applied and was granted an SAE charter by the 1904 Memphis Convention.  On February 11, 1905, the Iowa Beta chapter was officially installed.  It is Sigma Alpha Epsilon's 92nd chapter since its founding on March 9, 1856.

 

The Chapter was named “Beta” because it was the second SAE chapter founded in the state of Iowa. However, it was the only SAE chapter in existence in Iowa at the time. Iowa Sigma at Simpson College was founded in 1889, but had been temporarily removed from campus in 1895.